The aperitif in Italy has been the reason to meet with others for long time. Today, in the era of Internet, “have a drink” means spending time together in an informal way. You may invite in a cafe a special person to know better or to confide with . In the name of the aperitif can be fixed a business meetings in an hotel, in a bar downtown or even back into an airport. The aperitif allows to meet new people, have fun, exchange opinions. It means speak with others with no rush. It can be schedule at any day-hour and is never conventional. It is certainly a tradition more than just cool or charmy. Perhaps a drink, either alcoholic or not, and the idea of being together teasing the appetite is always a perfect match. For this reason is not just an Italian phenomenon, but is widespread in many parts of the world.

But where and when began the tradition of the  modern aperitif in Italy?

The aperitif was born in Turin, thanks to Antonio Benedetto Carpano, who in 1786 invented the Vermouth. Carpano began to produce, in a shop under the arcades of the central Piazza Castello, a white wine flavored obtained with infusion of more than 30 types of herbs and spices. Gancia Vermouth became the official drink of the royal house, which granted permission to use the formula “White Gancia, vermouth Aristocracy and the Kingship.” In a short time the drink became the symbol of Turin, Piedmont and then Italy. Since then, this drink was exported throughout Europe and subsequently produced by large companies such as Cinzano and Martini & Rossi, Aperol.

The most famous Italian cocktail for an aperitif are: L’Americano, Bellini, Campari, Martini (to drink plain or as a base for many cocktails like the Negroni or Manhattan) and Spritz.

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